Betsson Review & Rating – Sports Betting Sites 2021

Reading time: 14 min (2742 words)

Established in 1963, Scandinavian bookmaker Betsson has become synonymous with a well-designed online gambling experience. Initially catering to a largely European audience, Betsson has in recent years expanded their operations to include a number of South American countries, making them one of the biggest online gaming providers worldwide.

With a website translated into 14 languages and available in over 150 countries, the Betsson sportsbook can be said to be truly international.

Is Betsson trustworthy? Betsson is the winner of numerous respected awards, including “Excellence in Customer Service” (Wig Awards and EGR Awards), “Best Sport Betting App” (Gaming App Awards), and was a finalist for “Most Responsible Gaming Operator” at the EGR Awards in London.


A reliable online betting platform provided by dedicated in-house built software, and a consistently attractive offer of popular and interesting sports make Betsson a favourite sports betting provider for many players worldwide.

Sign up with Betsson and get 10 €/$/£ Free Bet

In this review we are going to look at what makes Betsson one of the biggest betting sites worldwide!

Betsson Overview & Top 3 Football Betting Sites worldwide

Betsson Football Advertising

Important Key Data & Information About Betsson

Licenses:11 countries worldwide, including Malta, Italy, Denmark, United Kingdom, Georgia, Ireland, Latvia, Lithuania, Germany, Spain, Sweden, Columbia, Croatia, Kenya and Estonia
Founding Year:1963
New Customer Bonus:Welcome bonus of 100% up to €100 + €10 free bet
Customer Service:24/7 Live Chat, email, phone call back.
Organisation:Betsson AB
Head office:Stockholm, Sweden/Ta ‘Xbiex, Malta
Sponsoring:Union Deportiva Ibiza football team, Copa America 2021, eSports


Betsson Betting Site, Mobile Site / App

An attractive site with a clear lay-out, simple navigation, and a good flowing design are the first impressions of the Betsson website. As you would expect from such a well-established online presence, everything is just where it should be: The most popular links are listed at the top of the left-hand sidebar, followed by a list of all sports available for betting.

The centre of the screen shows the event listings for the selected sport. On clicking on a particular match, a new slider opens next to the match listings. This provides all the information one needs to place a bet in the selected match (bets types, configurations, bet builder, specials), as well as providing in-depth player and match statistics, all in one place. Chosen bet selections are added to the bet slip on the right-hand side.

Betsson betting site appearance

Screenshot of the Betsson football section
Screenshot of the football section of the Betsson betting site showing the detailed match information section in the centre of the screen and the bet slip on the right hand side.

Note that Horse Racing is listed as a section in its own right along the top bar. The set up for this section is slightly different to that of the Sportsbook, although it still follows the same clear layout, with a comprehensive list of races in the sidebar on the left.

Races can be sorted by date and type, and the betting options available for each race appear in the centre of the screen. Live streams, offers and in-depth statistics are also available, and can be selected from the main menu at the top.

Placing bets online with Betsson

Registered users can easily place bets with Betsson. Following the selection of a sport, all events for that sport are displayed in the centre of the screen, sorted by most popular first. Taking football as an example, each match is shown with the most popular bets, Match Result and Over/Under Goals, listed next to it for quick selection. An arrow pointing to the right shows the number of markets available for the match.

During our test, this was 165 for most matches! Clicking on the arrow, brings up the detailed information slider for the match on the right. The types of bet available are summarised under a series of filter tabs (“Popular”, “Goals”, “Handicaps”, “Halves” etc.) to make it easy to find what you are looking for.

The Bet Builder can be found here as well. Bet selections can be made by clicking on the relevant Odds button. All bets selected are listed on the bet slip on the far right of the screen. The bet slip provides information at a glance: bets selected and current odds (which adjust automatically if there is a change before the bet is placed), bet stake add/change, potential returns, and total bet stake.

The bet slip consists of three handy tabs: Single, Combination and System. There are even simple “next step” instructions provided for the Combination & System tabs.

Mobile appearance & app

The Betsson mobile site is well laid-out with large easy-to-use buttons. As with the desktop site, navigation is simple. The Welcome screen shows the most popular options in the sportsbook listed first. All menu options can be accessed via the hamburger menu in the top left hand corner.

Entering the Football section on the mobile browser bears a strong similarity to the desktop version: The most popular football matches are displayed in the middle of the screen – from there the user can then choose to view all markets and statistics available for each match.

Selected bets appear on the bet slip which slides up from the bottom of the screen. While browsing this is minimised to save space. Clicking on the arrow on the top left returns the user to the previous section.

Betsson website on mobile browser
Screenshots of the Betsson sports betting site on mobile. Left: The Welcome screen with popular sports betting options. Right: The Football section, showing the bet slip minimised at the bottom of the screen.

The Betsson mobile app is available for download for both Android and iOS. The latest Android app can be downloaded from Betsson directly, while the iOS app is available from the Apple store. Both have the same easy navigation found on the desktop betting site and the mobile site, and live betting and account management functions are supported.

Betsson Sportsbook

Betsson has over 30 sports available to choose from. The greatest number of markets and statistics is found in the football section, but even for more specialist sports, such as Mixed Martial Arts, there is a good choice of betting available.

As can be guessed from Betsson’s Scandinavian origins and popularity, there is also a very well-populated section on ice hockey – for the popular matches over 60 markets are available, together with detailed statistics. All the local leagues are listed as well. This should really appeal to ice hockey fans. American football and baseball also have a great choice of betting, with over 60 bets listed for many matches.

For football and ice hockey all the types of bet you would expect to see in a well-set up sportsbook are available: from the simple match results bet and Over/Under to handicaps, half time/full time, score predictions and special bets.

Combination bets and system bets are easy to create using the dedicated tabs on the bet slip. Simply make your bet selections and choose the appropriate tab – the information will populate across automatically, and you can switch between combination and system bets to see which suits your betting strategy best. Long-term bets are also numerous. For the English Premier League, for example, these include universally popular forecasts, such as

  • Premier League 2021-2022 Winner
  • Premier League 2021-2022 Top 4
  • Premier League 2021-2022 To finish last
  • Premier League 2021-2022 Top Goalscorer

Long-term bets are also available for many other sports leagues as well as politics, business and entertainment. To refresh their knowledge, players can refer to the dedicated Statistics & Livescore section (available from the left-hand sidebar) of the Betsson website. It gives an excellent picture of trends and events in the season so far per sport & league, even down to the minor leagues.

Betsson Live Betting & Live Streams

Live betting is extremely popular these days, and, as can be expected, Betsson has an excellent selection on offer. On the day of our review, live betting was available for football, basketball, tennis, baseball, handball and ice hockey, as well as eSports. All live betting can be accessed with one click from the main menu.

Events with live betting are also highlighted in their respective sections. The process for live betting during an event is straightforward with popular bets like Over/Under, handicaps and scores being easily selectable.

Overlyzer Live Betting Trends

Both desktop and mobile, including Android and iOS apps feature live streaming of events. All that is required to stream competitions is a Betsson account with a positive balance. Live scoreboards and in-depth statistics are available for all matches that allow live betting.

As well as match play animations, there are animated charts with match statistics that update as events are happening. In all, Betsson’s live betting experience is designed to give the player the best chance of making an informed decision on their bet.

Betting Odds and Payout Rates at Betsson

Betsson offers decent odds on all popular sports and events. It should be remembered that bookmakers retain a small margin from each winning bet to cover costs, pay staff etc. The remainder is the payout rate, which is paid out in winnings. This is usually a percentage of somewhere around 90 to 95 percent for most bookmakers. At Betsson this ranges from 92-94 percent for most popular events, with rates of up to 95 percent given to top events in football, tennis and hockey.

Betsson’s live betting also benefits from comparably good payout rates, with odds being updated continuously to reflect the latest developments. Betsson offers an efficient bet settlement process, with winnings for most bets being paid out within 15 minutes or less.

Betsson’s Cash Out option

The Cash Out feature allows a player to withdraw funds from a bet early. This provides additional safety if fortunes change during a match or during a long-term bet, and is therefore very popular with fans of sports betting. Betsson has this feature available across most of their sports and competitions.

Each bet that offers Cash Out is clearly marked with the Cash Out icon, both in the competition listing and on the bet slip, under Open Bets. However, Betsson notes, Cash Out is not available for free bets, risk free bets or combination bets (unless each individual leg or event is eligible for Cash Out) and also not on system bets.

Our review found that almost all regular bets are covered by the Cash Out feature, which is great news for players. However, some bet types (e. g. Double Chance) and special offers are not, so it pays to check carefully before placing a bet.

Betsson Registration and Bonus Promotions

Betsson allows registrations from all players resident in areas covered by their licenses. Registration is simple and the account is opened for use straight away, although documentation still has to be provided for identification purposes.

New customers can register by clicking the Create Account button – this opens a new page with fields for all the necessary information, including choosing an account user name and password, as well as an optional deposit limit for their account.

Betsson new customer registration bonus
Screenshot showing the advert for Betsson’s New Customer Offer. 

Betsson offer two promotions in one to new customer sign ups.

  • The first is that they will match your first deposit in free betting credit up to a value of €100.
  • The second is an additional free €10 bet.

The customer is able to claim the first bonus when making their deposit. Betsson states that, to qualify, your bonus amount needs to be wagered 12-fold or greater in the Sportsbook within 30 days. Almost all types of bet qualify (but not system bets, cashed out bets or special offers).

€10 free bet can simply be used at any time within 7 days of activating Betsson’s sports welcome offer. Both promotions can only be used with bets where the odds are 1.5 or higher. Deposits made with Skrill or Neteller are excluded from the offer.

Betsson has regular promotions for existing customers

Betsson has several attractive promotions for their regular customers. These include personalised Price Boosts (best odds on selected bets in your favourite sports), free bets, and Acca promotions on football, American football, basketball, hockey and tennis, where special accumulators are offered with enhanced odds.

Example of Betsson’s Enhanced Acca promotion: Football World Cup Qualifiers “Colombia + Argentina + Brazil All to win”. Enhanced odds were given at 3.5, whereas picking each winner as part of a combination bet would only have resulted in odds of 3.2.

Betsson also offers an Acca Insurance promotion, where players can get up to €20 refund if one of the 5 selections in their accumulator fails.

FAQ: The Betsson Betting Account

Why do I need to register a Betsson account?

In order to take advantage of Betsson’s betting on offer and to receive special promotions each customer needs to register their own account. As part of your registration you will also be asked to submit documents for identification purposes. This serves to complete the legally required checks for online gambling.

What is the Betsson account verification process?

Betsson will notify you by email with the requirements for verifying your account. These will consist of a simple upload to their secure server of the required documents to allow Betsson to confirm that you are:

at least 18 years of age and above the legal age for gambling

resident in a country where Betsson is licensed to operate

playing the Games for yourself (not in a professional capacity or on behalf of someone else)

are legally allowed to play Games on the Site.

Can I have two or more Betsson accounts?

Having more than one account is not allowed. If you need help with reopening an old account, you should contact Betsson’s Customer Services.

I have requested a withdrawal, when will I receive my money?

Betsson has a processing time of up to 24 hours for withdrawals. Once a withdrawal has been successfully processed and released from their end, the time period until you receive your money will depend on the payment method used.

Can i cancel a bet with Betsson?

Betsson are not able to cancel bets that have been placed. All is not lost, however, as many bets are eligible for the Cash Out feature.
As the money you receive back is calculated individually based on the odds when the bet was placed and those at the time Cash Out is requested, the amount you receive is likely to differ from your stake, but it still allows some money to be saved from the bet.

Betsson Deposits & Withdrawals

Betsson supports a respectable number of payment methods. To find out which methods are available to you, refer to the Deposit and Withdraw sections of your account. All payment methods must be in the account holder’s name. Minimum amounts apply.

Deposits to a Betsson betting account

Betsson supports the following deposit methods. The minimum amount is €10.

  • Visa/Mastercard/Maestro
  • Bank Transfer
  • Trustly
  • Paypal
  • Paysafecard
  • Muchbetter
  • Skrill
  • Neteller
  • Citadel
  • EcoPayz
  • Interac

Withdrawals from a Betsson betting account

Betsson supports the following methods for withdrawals. The minimum amount is €20.

  • Visa
  • Bank Transfer
  • Trustly
  • Paypal
  • Skrill
  • Neteller
  • EcoPayz
  • Interac
  • Muchbetter

Betsson Customer Service

As can be expected from an award-winning provider, Betsson’s options for customer support are easily accessible with fast response times. The following are available 24/7:

Live Chat – Within the Help Centre, go to Live Chat. Typical response time 30 seconds.
E-mail support via Typical response time 30-60 minutes.
Phone call back. Typical response time 15-60 minutes.

Video: Betsson welcomes 1000th employee in Malta offices

More information about Betsson

Cherry AB, the company that was later to become Betsson, originated in Sweden in 1963, initially as a roulette salon, then went on to become a provider of slot machines. More countries were added to its area of operations over time, and the big step came in the 1990s with a number of casino investments.

2003 saw the acquisition of a stake in the British sports betting company This was fully acquired in 2006, from which point on the company began to grow into the operator we know today. Development of the online gaming and sportsbook platforms met with success, and a reputation for excellent customer support helped cement Betsson’s reputation.

In 2012 Betsson was awarded “Online Sportsbook Operator of the Year” by the International Gaming Awards. In the years that followed Betsson went on to receive numerous awards for its customer service and apps.

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